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Purple Horn
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Problem Statement

  • AETHOS is a premium manufacturer and supplier of luxury lighting solutions for modern homes and architectural spaces. As a new entrant in the luxury lighting segment, the brand required an identity that reflected elegance, innovation, and the transformative power of light while appealing to architects, interior designers, and discerning homeowners.
  • The challenge was to develop a sophisticated visual identity that positioned AETHOS as a premium lifestyle brand rather than just another lighting manufacturer. Every brand touchpoint needed to communicate craftsmanship, exclusivity, and timeless design, creating a memorable experience before customers even interacted with the products.

Scope of Work

  • Brand Discovery & Strategy
  • Premium Logo Design
  • Brand Guidelines
  • Business Card Design
  • Corporate Letterhead Design
  • Product Packaging 
  • Brand Application

The Solution

We created a refined and contemporary brand identity that captures the essence of luxury lighting through minimalism, precision, and elegance. The custom logo draws inspiration from the silhouette of a premium architectural light fixture while maintaining a clean geometric form that is instantly recognizable and highly versatile.

The visual identity combines deep black with metallic gold to evoke sophistication, exclusivity, and premium craftsmanship. This language was consistently extended across stationery, retail signage, luxury packaging, staff apparel, merchandise, and comprehensive brand guidelines, ensuring every customer interaction reinforces AETHOS as a trusted premium lighting brand. The result is a cohesive identity that elevates product perception, strengthens brand recall, and positions AETHOS confidently within the high-end architectural and decorative lighting market.

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Testimonials

We recently connected with Purple Horn and Noel to initiate the re-branding exercise for my company. We first got our business card re-designed and soon followed it up by getting our brochures designed and eventually our annual calendars.

We wish team Purple and Noel all the very best for all their future endeavours.

Armed Fire Services 

Anandan N 

 

Mr. Noel of M/s Purple Horn has been instrumental in creating my personal & my company Leadership KARD branding requirements since 2+ years. Mr. Noel is an enthusiastic leader with passion, abundance of creativity, dedication, and focus. Noel consistently delivers high-quality output on time by meeting all the requirements. Thank you, Noel, for being my trusted branding professional.
 
Leadership K.A.R.D
Ram Ramakrishnan

 

Dear Noel, a big thank you for the awesome creativity that you and your team have incorporated with regard to the Logo Design and the overall design element for “The Dry Fruit Company”. I have received a lot of compliments for the Logo. Thanks once again. You made the job so easy for us. I look forward to working together on newer projects.
 
Random Ideas LLP (The Dry Fruit Company)
Anji

 

I had a fantastic experience with Noel (Purple Horn), in building our brand marketing requirements. His approach to follow up, and ensuring our work was delivered to the best of my ask was very good. I highly recommend Purple Horn and Noel to meet any of your branding requirements.
 
Maheshwari Electronics (IPIX)
Prakhar Kabra

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